Established in 1872, Pirelli is one of the world's largest tyre manufacturers. Its production is concentrated in the Consumer segment where, thanks to a distinctive high-end positioning, it holds leading positions at the international level in the Premium and Prestige market segments.
Pirelli offers a range of tyres focusing on high and ultra-high performance products that aim to combine a level of stability and safety in all driving conditions with excellent grip and road-holding whilst respecting the environment.
Pirelli has been supplying racing tyres since 1907 and is now the single-tyre supplier of the World Superbike championships and other prestigious, one-make series like the Ferrari Challenge, the Lamborghini Blancpain Super Trofeo Competition and the Maserati Cup. Crucially, the company has also been present in Formula 1 as single-tyre supplier since 2011, an activity which has set new challenges in terms of technological innovation and is a key driver of brand value.
P Zero is the tyre family that combines Pirelli’s experience with collaborations with the biggest car manufacturers to offer top performance every time.
The Cinturato™ family caters for drivers seeking tyres that have a low environmental impact. As they use new eco-friendly materials and have lower rolling resistance, the Cinturato™ tyres help to reduce the vehicle’s CO2 emissions.
In light of how the SUV and crossover segment has evolved over the last few years, Pirelli decided to dedicate an entire range of tyres to these types of vehicle: it is called the Scorpion™ family.
That’s not all. Pirelli has also considered van owners and developed a whole tyre family for them called Carrier™.
Finally, as its name suggests, the Sottozero™ tyre family is especially for use in winter. These tyres are designed to ensure control, stability and safety, even in harsh temperatures and adverse weather conditions.